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William E. Halal(pictured), professor emeritus of management, technology and innovation school of business at George Washington University, gives a speech Wednesday under the title of “Business strategy for the technology revolution; how to position your company for creative destruction” at the 9th future management concert. The event is organized by the World Futures Forum (WFF) in Korea in Chosun Hotel in Seoul, South Korea.
Professor Halal is a well-known futurist, who has worked on the TechCast Project to help executives plan for technological change more effectively using an online research system that tracks critical emerging technologies, anticipates the threats and opportunities, and converts potentially disruptive breakthroughs into successful ventures.
The project is done on a data-based website (www.TechCast.org) that pools the knowledge of 100 high-tech CEOs, scientists and engineers, and other experts worldwide to forecast breakthroughs in all fields. It produces several forecast data such as most likely year to for new technology to enter mainstream use, experts’ confidence and the potential market size.
According to his forecast results, the Great Recession that began in 2008 may linger for a few years, but green technologies, advanced auto designs, surging information technology and e-commerce, and other new business sectors are likely to drive a new wave of economic growth starting about 2015.
For instance, within a decade, people are likely to speak to high-fidelity images on large wall monitors and a new wave of green autos powered by hybrid, electric, and fuel cell engines should enter the mainstream about 2013 to 2018.
He also suggest five guidelines to consider in planning and implementing such technology breakthroughs as follows: track strategic technologies: look for creative opportunities: incubate in autonomous units: involve stakeholders: plan on failure and success.
Mr. Halal studied engineering, economics, and the social sciences at Purdue and Berkeley.
An authority on emerging technology, strategic planning, knowledge, and institutional change, he has worked with General Motors, AT&T, SAIC, MCI, Blue Cross/Blue Shield, International Data Corporation, the DoD, the Asian Development Bank, foreign companies, and various government agencies.
Previously, he was a major in the U.S. Air Force, an aerospace engineer on the Apollo Program. Macmillan’s Encyclopedia of the Future ranked him among “The World’s 100 Most Influential Futurists,”including H.G. Wells, Arthur C. Clarke, Alvin Toffler, and Daniel Bell.
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