Lotte Chilsung to lower alcohol content of Cheoum Cheorum soju

By Park Sae-jin Posted : November 28, 2014, 16:42 Updated : November 28, 2014, 16:42

 


Lotte Chilsung Beverage said Friday that it will launch a new Cheoum Cheorum brand of soju having 17.5 percent alcohol content, lower than previous Cheoum Cheorum with 18 percent alcohol content, to meet changing consumer tastes.

The new Cheoum Cheorum, a distilled rice-based liquor, will go on sale in mid-December, said Lotte Chilsung, Lotte Group’s liquor-maker. 

Last week, Hite Jinro announced that it will release a new Chamisul soju brand with a reduced alcohol content of 17.8 percent from 18.5 percent contained in the previous Chamisul. 
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