Taylor Swift to launch her own mobile game

By Park Sae-jin Posted : February 5, 2016, 10:47 Updated : February 5, 2016, 10:47

[Courtesy of Taylor Swift's official website]



Taylor Swift, best-selling artist and winner of seven Grammy Awards, signed a partnership deal with mobile blockbuster game maker Glu Mobile.

The deal between the pop-queen and the leading mobile game maker was announced on Wednesday. Glu Mobile said the game starring Swift is scheduled to be released at the end of 2016. The company said that it will release more details as game development proceeds.

“We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience,” Glu CEO Niccolo de Masi said. “Glu is equally committed to designing never before seen gameplay elements that utilize Taylor’s unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved.”

Since this is not the first time for Glu Mobile to work on celebrity-themed game, the upcoming game of Taylor Swift seems like that it will draw a lot of gamers. Glu Mobile had previously released celebrity=based game “Kim Kardashian: Hollywood”. The game dominated iTunes App Store charts in the summer of 2014. The game made Glu Mobile US$ 74 million in revenue during the first ten months of its release.

With the announcement, Glu Mobile’s stock soared up more than 29 percent in after-hours trading on Wednesday, after closing at $2.01 per share.

Taylor swift, a singer-songwriter has more than 74 million fans on Facebook, 70.4 million on Twitter, 64.8 million on Instagram and 18 million on Vevo. With her enormous power over the social network, Swift’s game is expected to be a larger success than Kim Kardashian’s.

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