Samsung's mobile processor selected to power Audi's infotainment system

By Park Sae-jin Posted : January 18, 2017, 13:30 Updated : January 18, 2017, 13:30

[Courtesy of Samsung]


German auto giant Audi has selected Exynos mobile processors to power an infotainment system for its next generation cars following Samsung's deal to acquire a global leader in connected car technology.

This would be the first time for the Samsung-made mobile processor to be selected to power smart devices installed on an automobile. 

Samsung said its Exynos processor can power up to four displays simultaneously and has strong graphic capabilities to provide "the best driving experience". Audi has tried to install advanced chips into new models.

Exynos processors, which have been widely used for smartphones, ae becoming a key component for next-generation cars.

In an effort to tap into the connected car industry, Samsung has stepped up efforts to develop auto-related technology and software about components, in-car entertainment, and autonomous driving.

In November last year, Samsung acquired Harman International Industries, a US-based global leader in connected car technology, for about eight billion US dollars. Harman provides infotainment and car security systems for BMW and Mercedes-Benz.

Samsung said at the time that the deal would help the world's largest smartphone and microchip producer diversify its business portfolio into the rapidly growing market for connected technologies and auto electronics.

US investors have opposed Samsung's proposed takeover of Harman International, claiming it was sold too cheaply via an unfair process. The deal requires a majority of votes at a meeting of shareholders.

 
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