Popularity of Japanese beer jacks up up total market share of foreign brands

By 임장원 Posted : July 18, 2017, 18:16 Updated : July 18, 2017, 18:16

[Yonhap News Photo]


Imported beer led by Japanese brands beat local brands in South Korea for the first time this year, garnering a combined market share of 51.1 percent, business data showed.

Japanese beer is popular among young people in South Korea, topping the list of best-selling foreign brands, according to an annual survey published by Lotte Mart, a major discount chain run by South Korea's Lotte Group.

Helped by their soaring popularity, foreign brands have boosted their combined market share in South Korea to 34.5 percent in 2015 and 40 percent last year.

Japanese brands accounted for 22 percent of imported beer, followed by German and Belgian beer. German beer was most popular in 2014 and 2015, but sales have declined steadily, while Chinese beer has boosted its market share gradually from 6.0 percent in 2015 to 7.5 percent this year.

Lim Chang-won = cwlim34@ajunews.com

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