Lotte Card releases big data-based 'super-personalized' financial service app

By Park Sae-jin Posted : July 24, 2018, 17:49 Updated : July 24, 2018, 17:49

[Lotte Card]


SEOUL -- Lotte Card, a Seoul-based credit card company, released a big data-based total financial solution app tailored for each user, claiming it is the world's first "one-stop" financial service. It classifies users into 200 indexes by analyzing their location and shopping experiences for a "super-personalized" service.

The company said in a statement on Tuesday that it combined big data and other new technologies to provide a package of financial services such as transactions and credit card benefits with "Lotte Card Life", a smartphone application. 

Lotte said that users could log into their services without entering a password to get information about benefits and affiliated stores.

The company emphasized that app users can use their one-stop financial information about their bank balance, personal schedules and credit card usage. The app also has an artificial intelligence chatbot service to provide quick support.


 
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