[Courtesy of SPC Group]
SEOUL -- In an effort to expand its presence in China, South Korean confectionary and bakery giant SPC Group has built a big baking factory in Tianjin for the stable shipment of high-quality goods to franchise shops.
Paris Baguette, a leading bakery brand operated by SPC, said in a statement on Thursday that the company has finished the construction of its new Tianjin factory on the land of 20,800-square meters to provide 390 kinds of products.
"China is a big market with an annual market volume of 44 trillion won and its growth potential is huge," SPC chairman Heo Yong-in was quoted as saying. He said Paris Baguette would become a favored brand in China.
The bakery franchise opened its first flagship store in Beijing in 2004 and began its nationwide franchise business in 2010. Paris Baguette operates three factories and 296 stores in China as of December 2018. Paris Baguette said it would expand its business in China to meet growing demands.
reporter
Park Sae-jin
swatchsjp@ajunews.com
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