SM Entertainment opens online shopping mall for fans

[Courtesy of Sm Entertainment]

SEOUL -- SM Entertainment, a leading K-pop stronghold, has opened an online shopping mall for domestic and foreign fans using a solution created by a web technology company. Fans can use digital payments such as Paypal and Alipay.

Cafe24, a web solution company, said in a statement Tuesday that SM has opened "SMTOWN & STORE" to provides tailored shopping in four languages -- Korean, English, Chinese and Japanese. Fans can buy albums, photo books, and lifestyle items such as cosmetics and apparels.

Big Hit Entertainment, the agency of BTS, garnered a windfall profit in May last year when foreign fans rushed to buy the group's new album, which took the top place on Billboard 200 chart, and other items.

Park Sae-jin swatchsjp@ajunews.com

SM Entertainment opens online shopping mall for fans

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