Big Hit Entertainment said on Thursday that BTS would open "HOUSE OF BTS" in Gangnam, a southern district of Seoul, on October 18. The store would run until January 5 next year. A pop-up store is a project shop which normally opens for a limited time.
"HOUSE OF BTS will be a complex of cultural experience spaces which provides shopping experiences quite different from ones provides by other conventional pop-up stores," Big Hit said.
HOUSE OF BTS will use a three-story building and its basement. It will be decorated with pink, the theme color of "Boy With Luv", and artworks from the band's previous hit songs such as "MIC Drop" and "DNA".