BTS to open multi-cultural pop-up store in southern Seoul next week

By Park Sae-jin Posted : October 10, 2019, 10:48 Updated : October 10, 2019, 10:48

[Courtesy of Big Hit Entertainment]

SEOUL -- K-pop band BTS will open a multi-cultural pop-up store in southern Seoul to provide fans with a new immersive shopping experience which would be adorned with a colorful theme inspired by "Boy With Luv", the band's global hit song released in April.

Big Hit Entertainment said on Thursday that BTS would open "HOUSE OF BTS" in Gangnam, a southern district of Seoul, on October 18. The store would run until January 5 next year. A pop-up store is a project shop which normally opens for a limited time.

"HOUSE OF BTS will be a complex of cultural experience spaces which provides shopping experiences quite different from ones provides by other conventional pop-up stores," Big Hit said.

HOUSE OF BTS will use a three-story building and its basement. It will be decorated with pink, the theme color of "Boy With Luv", and artworks from the band's previous hit songs such as "MIC Drop" and "DNA".
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