Samsung challenges rival LG in clothes refresher market with 'Air Dresser'

By Park Sae-jin Posted : August 21, 2018, 15:37 Updated : August 21, 2018, 15:37

[Samsung Electronics]



SEOUL -- In a bid to overtake its domestic rival, LG Electronics, in the emerging clothes refresher market, Samsung Electronics unveiled "Air Dresser", a freezer-shaped garment care home appliance which deodorizes, sterilizes and cleans clothes.

LG has been the leader in the global clothes refresher market since it released "LG Styler", an electronic wardrobe which steams and refreshes clothing by blowing air to remove dust and other pollutants, for the first time in the world in 2011. Other companies from the United States, Japan and China have followed suit.

Clothes refreshers are favored by people who wear suits or clothes made of expensive garments, which normally require expensive dry cleaning. In March, LG Styler was certified by Allergy Standards, an Ireland-based global certification group, as asthma and allergy friendly, appealing to consumers with allergies and respiratory problems.

"Air Dresser will change the lifestyle of consumers by opening a new era of clothes refreshing," a Samsung official told reporters Tuesday, adding the new product provides a perfect refreshing solution through cooperation with researchers from fashion and medical fields. Air Dresser will be released in September and its most expensive model will come with a price tag of 1.9 million won ($1,780).

Samsung's clothes refresher uses four cycles -- air wash, steam, dry and refresh -- to keep clothes in its finest state. By using a strong burst of wind and steam, it blows off dust and odor. The clothes refresher has a strong sterilization feature which can destroy up to 99 percent of viruses including influenza, adenovirus and coronavirus.

Air Dresser also features artificial intelligence (AI) and the internet of things (IoT). By scanning barcode tags, the machine can provide information about clothing and recommend the best option.



기사 이미지 확대 보기
닫기