Digital advertisement delivery box wins approval through regulatory sandbox exemption

SEOUL -- Dedibox, a digital advertisement system that can display images, videos and sound during motorcycle delivery, won state approval under a government campaign to ease or suspend regulations for the development of information and communications technology.

The delivery box developed by NewKoADwind, a South Korean advertising platform startup, has not been in service at home due to restrictions on electric or luminous lighting for advertisements using transportation means.

The Ministry of Science and ICT said Thursday that Dedibox was approved by the ministry's regulatory sandbox council. A regulatory sandbox exempts regulations on new products or services for a certain period of time to nurture new businesses and develop innovative ideas.

With three LCD displays and a high-speed wireless network attached in an existing motorcycle delivery box., Dedibox can display images, videos and sound during delivery. It can provide commercial advertising and public interest information when there is no delivery. From the moment the delivery person picks up the call, it will show the shop name and advertisement of vendors.

On its website, the company described Dedibox as an idea product designed to help small business owners recover their lost business names while motorcycle deliveries are the only property of delivery agents.

South Korea has about 200,000 delivery workers who are heavily dependent on motorcycles. In a program aimed at reducing air pollution and improving the work quality of deliverymen, the government plans to replace about 50,000 outdated motorcycles by 2022 by edifying public companies and food franchises on clean energy.