Hyundai Motor to adopt LG's vehicle electronics parts for facelift model of iconic sedan

Park Sae-jin Reporter() | Posted : August 12, 2019, 14:09 | Updated : August 12, 2019, 14:09

[Courtesy of LG Display]

SEOUL -- The facelift model of Hyundai Motor's iconic sedan "Grandeur" (Azera) will be installed with a 30-inch wide digital display cluster which has been adopted by premium vehicles such as Mercedes Benz's E-Class.

Hyundai Motor will adopt LG Display's "Wide Screen Cockpit" display, a 30-inch digital cluster infotainment system, to give the revamped model of Grandeur a futuristic look, an auto industry official told Aju News. The system combines an instrumental panel and LG Electronics' AVN (audio, video and navigation) platform.

The digital cockpit will house a head-up-display unit and a surround-view-monitoring system, the official said, adding LG Electronics' AVN platform will be applied to Grandeur's infotainment system. The two units of South Korea's LG Group will take this opportunity to establish a strategic goal of targeting the premium vehicle market.

LG Display produces curved and large-screen OLED displays and its plastic organic light-emitting diode (POLED), a flexible OLED display that can be attached to the side of a vehicle to cover the curvy surface of doors, can be used to turn a car into a moving screen.

LG has sought new future growth engines in the autonomous and next-generation infotainment market, starting with 4G-based vehicle-to-everything (V2X) modules in 2017. V2X passes information from a vehicle to any entity and incorporates other more specific types of communication to ensure road safety and traffic efficiency.

A 5G mobile network is the key factor of autonomous driving infrastructures as self-driving and connected cars need to constantly transmit large data. South Korea is building an infrastructure for connected car services such as ultra-low-latency communication. The global infotainment market is predicted to reach $33.8 billion by 2022, according to global market research firm Allied Markets Research.
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