[Courtesy of Samsung Electronics]
Samsung will maintain its top spot in the global TV market "if there are no major changes or crises," Samsung CEO Kim Hyun-suk said at the IFA technology show in Berlin. "We've been exploring the 8K market well over the past year, and I believe the era of competition for 8K will come in earnest due to favorable responses from consumers."
LG has focused on organic light-emitting diode (OLED) technology while Samsung promotes LCD TVs enhanced with a quantum dot film layer between the LCD panel and the LED backlight. Quantum dot LCD is a short-term strategy before moving to self-emitting QLED displays which will replace the passive color filters in front of liquid crystal pixels with a quantum dot color filter.
"Because Samsung Electronics' TVs did not meet contrast modulation values, the quality of picture is blotched and distinction gets reduced when seen in detail," an LG official said at an exhibition hall in Berlin, comparing the resolution of 8K TVs produced by the two companies.
Over LG's apparent provocation, Han Jong-hee, present of Samsung Electronics' video display business, hit back with sarcastic remarks. "I'm sorry to hear such a story as Samsung Electronics is leading the 8K market and making standards. People try to imitate the first runner, and it's basic to speak ill of, so if there's anything wrong, I'll see it."
As other companies joined the 8K battle capable of connecting to a 5G mobile communications network, Samsung has established "8K Association", a union of manufacturers which promotes 8K technology and pushes for the adoption of performance standards and specifications for 8K TVs.
The 8K association has left its door open, Han said, suggesting LG could join anytime. Kim contained himself, saying competition would help expand the market. "I think that if the market is to be big, there are issues and that's the way to solve many problems."
Samsung has found fault with the "Burn-in" syndrome, referring to afterimages which are literally branded onto OLED panels when stationary images are continuously displayed for a long time. Samsung insists that QLED panels would maintain its color reproduction range for a long time because it's made with inorganic materials while OLED displays lose brightness.
LG insists that OLED TVs have consistently won top marks and rankings in quality and performance evaluations. Compared to LCD, which needs to maximize luminance to achieve sharp image quality, LG said OLED can achieve the best picture quality with relatively low luminance thanks to its ability to deliver perfect blacks.
LG has made a breakthrough in White OLED, a next-generation light source, which is ultra-thin, large-area light sources made from organic semiconductor materials. It is the combination of fluorescent blue dyes with phosphorescent green and red emitter systems in one OLED to get white light.
(This story was based on stories written by Kim Ji-yun, an Aju Business Daily reporter covering the IFA technology show in Berlin.)
reporter
Lim Chang-won
cwlim34@ajunews.com
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