The German mobility company said Tuesday that it would establish "Mercedes-Benz Mobility Korea" (MBMK), a mobility service company, in South Korea and roll out a variety of mobility businesses.
"South Korea is a good market to test innovative mobility platforms. We will do our best to introduce premium mobility services," MBMK CEO Guillaume Fritz was quoted as saying.
MBMK will first launch a long term car rental service using Mercedes Benz cars in the niche market of premium car rental services. There are a handful of domestic rivals such as Socar, Tada and Kakao Mobility, but they target ordinary consumers who want convenient and affordable mobility services with home-made cars.
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