Delivery Hero Korea, the operator of Yogiyo, said in a statement that the company has launched a new grocery service for Yogiyo. Consumers can now order products from convenient stores including CU and GS25 and supermarkets such as Lotte Mart and Homeplus Express.
The delivery service app market in South Korea has rapidly grown to reach 3 trillion won ($2.5 billion) this year, according to the Fair Trade Commission, a state trade watchdog, thanks to the increasing number of single households and busy lifestyles of young South Korean working class.
The delivery service app operator said that the company plans to gradually expand its area of service for the new grocery delivery service.
In a bid to check Baedal Minjok, the top delivery service app which mainly focuses on the delivery of food from restaurants located nearby customers, Yogiyo has partnered with CU, a local convenience store franchise, earlier this year to test its grocery delivery service to see whether it has a potential in the growing delivery market.
Yogiyo's test turned out to be successful. According to CU, the average delivery sales of stores were increased by 19.2 percent after the convenience store chain partnered with Yogiyo to add daily supplies to the list of products available through the grocery delivery service in September. CU said that 46 percent of the total delivery orders were sanitary products including condoms and sanitary pads.
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