Hyundai Department Store, South Korea's major department store chain operator, said in a statement on Tuesday that IKEA will open "IKEA Planning Studio", an urban-themed store, at its department store in Cheonho, a district in western Seoul, on April 30.
According to the department store chain operator, IKEA's mini-store will provide some 400 products including furniture and design products. Professional home-furnishing consultants will help customers design and decorate their homes, Hyundai Department Store said, adding that the company is cooperating with IKEA to open additional urban mini-stores at other Hyundai Department Store branches in Seoul.
IKEA, which made a foray into South Korea's home-furnishing market in 2014, gained phenomenal popularity among young consumers who seek cost-effective and well-designed furniture. IKEA's mega-sized stores are always filled with people create huge traffic congestions in the area around the stores during the weekends.
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