Aju Business Daily

SEOUL -- More than 90 percent of over-the-top video-on-demand service subscribers used smartphones to watch video content in South Korea led by Netflix, the world's most popular OTT service, a survey showed.

Over-the-top (OTT) services provide video content such as TV dramas, films and live broadcasts of sports games via connected devices such as smartphones, computers and smart TVS. Netflix has the largest number of 6.37 million paid subscribers in South Korea.

According to a survey of 6,375 people aged over 13, conducted by the Korea Information Society Development Institute in 2019, 91.6 percent of OTT service users consumed video content with smartphones. Only 5.4 percent used smart TVs

The daily average usage time of OTT services at weekdays was 57 minutes and seven seconds. Users spent a weekend average of 63 minutes and seven seconds. About 71 percent of OTT service users were male and people in their 20s most actively used OTT services.

South Korea's OTT service market has seen rapid growth since 2016 when Netflix launched its service.