Kia establishes joint venture to accelerate EV mobility services

Lim Chang-won Reporter() | Posted : July 20, 2020, 13:10 | Updated : July 20, 2020, 13:10

Kia CEO Song Ho-sung (L) shakes hands with CEO Song Chang-hyun [Courtesy of Kia Motors ]

SEOUL -- Kia Motors, a subsidiary of South Korea's Hyundai auto group, partnered with a domestic technology firm to establish a new mobility service start-up named "Purple M," which is designed to offer customized electric vehicle mobility services.

Purple M will be set up between Kia and to establish a comprehensive and flexible e-mobility service platform and lead the development of a sustainable EV ecosystem. pioneers the transition to autonomous Transportation-as-a-Service (TaaS), which refers to the buying of miles, trips, or experiences and none of the hassle of ownership.

Kia said in a statement that Purple M would use’s proprietary urban mobility operating system (UMOS), a comprehensive mobility platform that integrates autonomous vehicle and air transportation services including e-hailing, fleet management, demand-responsive shuttle and smart logistics.

"With the newly established Purple M, Kia will be reborn as a leader for the era of e-mobility," Kia CEO Song Ho-sung was quoted as saying. Kia said that Purple M will is expected to provide a model for collaboration between larger, well-established firms and smaller, younger companies.

"Our goal is to accelerate the era of electric vehicles through Purple M," said CEO Song Chang-hyun. "The integrated mobility and logistics platform UMOS will be central to building an e-mobility ecosystem encompassing everything from infrastructure to services."

The Hyundai auto group has accelerated its transition from a car manufacturer into a smart mobility systems provider. Kia's parent company, Hyundai Motor, has made a strategic investment in to develop fleet and mobility systems, connected services, artificial intelligence and self-driving cars.

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