Aju Business Daily

SEOUL -- A live commerce platform launched by Kakao, a web service company that operates a popular messenger app with more than 37 million monthly active users, has secured a quick business footing in South Korea's online shopping scene with a service similar to that of a TV home shopping show.

Kakao Commerce, the online shopping wing of Kakao, said in a statement on November 25 that its live commerce service has garnered more than 10 million views in six months. A total of 85 shows have been broadcast with each show watched about 110,000 times. Kakao Commerce built new studio sets and invited popular comedians as show hosts, vowing to develop its service into a platform offering information and entertainment

In 2019, more than 65 percent of South Korean online shoppers used mobile shopping malls with smartphones. This year, live commerce shopping services involving show hosts have gained popularity by providing shopping information and entertainment together.