Hyundai Motor partners with Rhizome to support innovative digital art endeavors and exhibitions

Lim Chang-won Reporter() | Posted : January 20, 2021, 10:59 | Updated : January 20, 2021, 10:59

[Courtesy of Hyundai Motor]

SEOUL -- South Korea's Hyundai auto group has forged a two-year partnership with Rhizome, an American digital art organization, to support innovative digital art endeavors and exhibitions. The auto group has launched an art and culture initiative through partnerships with art institutions such as Tate Modern in Britain.

Rhizome, affiliated with the New Museum in New York City, holds an important and unique position in digital culture. Its forward-thinking program champions new and emerging artistic practices that have yet to find support elsewhere.

"We hope this initiative inspires and uplifts those with a passion for creative arts, especially in these difficult times," Chon Won-hong, who heads Hyundai Motor's customer experience division, said in a statement on January 20.

Hyundai Motor and Rhizome will hold "World on a Wire," a new group exhibition that premieres on January 28. Gallery exhibitions will be held at Hyundai Motorstudio and an online exhibition will kick off simultaneously in Beijing.

World on a Wire explores artistic practices engaged with emergent born-digital technologies such as augmented reality, virtual reality and artificial intelligence, the auto group said, adding the exhibition presents artist-made synthetic life forms and explores the possibilities and poetics of computational simulation.

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