South Korea observes Lunar New Year's Day, known as Seol in Korean, as one of the most important traditional holidays. Traditionally, family members have gathered to dress up in "Hanbok," a traditional Korean costume, and hold a traditional ancestral rite for ancestors.
However, because of the increasing number of single households and a coronavirus pandemic, many have chosen to stay at home instead of visiting close relatives. The holiday falls on February 11, 12, and 13.
According to data released by an online shopping mall operated by South Korea's retail giant Shinsegae Group, sales of Hanbok specially designed for pets have increased by 50 percent between January 19 and February 1, compared to the first two weeks of January. Sales of pet toys have also increased by 34 percent.
"We expect that consumers will spend more money to buy pet-related products as many people will stay at their homes," a Lotte On official said in a statement. The meal kits included menus of Korean rice cake soup and cookies. There are at least 5.9 million households with pets. South Korea's pet market was valued at 3.7 trillion won ($3.3 billion) in 2020.
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