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Hanjin develops online delivery game to provide indirect experience to customers

By Lim Chang-won Posted : April 2, 2021, 11:15 Updated : April 2, 2021, 11:15

[Courtesy of Hanjin]

SEOUL -- The transportation and logistics service wing of Hanjin Group will launch an online delivery game aimed at providing a new way of indirect experience to customers and improving their empathy and understanding. It is the first of its kind in South Korea. The group, which runs Korean Air, has no know-how in game production.

The online game called "Delivery King Island" allows users to enjoy three mini-games with simple manipulations and experience the delivery process until the last mile, Hanjin said, adding the story is about 11 cute heroes with various abilities who normalize a delivery system paralyzed by a villain's prank on an island where animals dreaming of becoming delivery kings live.

Hanjin said it would build a profit model to attract in-game advertisements and use it to improve the working environment of courier service providers and create social values for companies and workers to coexist. After its launch, the game would expand its worldview to container ports and airports to provide new experiences to customers.

Through differentiated and innovative marketing activities, Hanjin vowed to establish logistics entertainment as a cultural icon in the industry and discover business models that provide new experiences to customers.


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