Happy Butler was released on December 2, 2021, to allow users to quickly receive commercial items such as household goods, processed food and products from SPC's franchise brands including Baskin Robbins. The one-hour instant delivery service is being demonstrated in Seoul's southern commercial district of Gangnam and it will be later available in other regions in the capital city and its satellite cities.
Through a cooperation agreement on December 6, Lotte Super partnered with SPC Group to provide instant delivery service products sold at Lotte's franchise supermarkets, Lotte Super said in a statement. When a customer makes an order, products will be delivered within an hour. "We will be able to use 420 stores across the country as base stations for instant delivery service businesses," an unnamed Lotte Super official was quoted as saying. In December 2020, Lotte Super launched a one-hour delivery service that offers deliveries from about 100 stores nationwide.
According to the national statistics office, South Korea's total transaction amount through delivery food services reached 17.4 trillion won ($14.35 billion) as of 2020. South Korea's major convenient stores provide delivery services to customers through food delivery apps. Delivery agencies receive fees of about 4,100 won ($3.51) per delivery run. One of the most popular food delivery apps is Baedal Minjok. The delivery service app, launched in 2011, allows customers to order a variety of foods including coffee, pasta and hamburgers. The delivery service app has about 20 million monthly users.
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