Rozy has been created by Sidus Studio X, a subsidiary of Seoul-based video technology company LOCUS. The digital model with some 100,800 followers garnered attention in August 2020 when Rozy posted photos of her trip to Namibia and Egypt. Rozy is a 22-year-old digital woman who is 171 centimeters (67 inches) tall. She is interested in fashion and travel. Her lively image and trendy lifestyle were set to target millennials and Gen Z customers who value various experiences and pursue changes.
GS Retail, the operator of GS25, said in a statement on December 8 that Rozy was selected as the convenience store franchise's model to promote the company's products and campaigns. "We will do our best to create a sympathetic bond with millennials and Gen Z and upgrade our competitiveness by carrying out future-oriented marketing promotions with Rozy," GS Retail Vice President Oh Jin-seok was quoted as saying.
Since August 2020, Rozy has modeled for many different cosmetic and fashion companies. In July 2021, the virtual hipster was selected as a model for Shinhan Life Insurance, an insurance wing of South Korea's major financial group Shinhan Financial. In January 2021, Rozy released a collab project with Shudu, the world's first digital supermodel created by British photographer Cameron-James Wilson. The collab project was designed to break various types of boundaries in the world.
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