LG Household & Health Care to release mini tattoo printer in US market

Kim Joo-heon Reporter() | Posted : January 25, 2022, 17:50 | Updated : April 19, 2022, 13:11

[Courtesy of LG Household & Health Care]

SEOUL -- LG Group's cosmetics wing will release a mini tattoo printer in the United States market in the fourth quarter of 2022 targeting millennials and Gen Zs' desire to express their unique style. Unlike regular tattoos drawn using ink, the tattoo created using the printer can be easily removed with soap.  
According to LG Household & Health Care on January 25, the company will develop a palm-sized tattoo printer targeting the US market. The mini printer can print delicate designs using vegan ink customized for skin makeup. The printer equipped with an optical sensor can also delicately detect the surface of the skin to optimize the distance between the skin and the printer's ink nozzle.
Through a project titled "Printly," the cosmetics company has tried to develop the printer since early 2021. Starting in the fourth quarter of 2022, the company will sell mini tattoo printers through a US-based fashion hair care brand Artic Fox's distribution channels. The fashion brand was acquired by LG Household & Health Care in 2021.   
"We hope the product will become a fashion and beauty item that can be used in daily life," an unnamed LG Household & Health Care official was quoted as saying. The official said the mini tattoo printer was developed targeting millennials and Gen Z who freely express themselves in unique ways.
After releasing the product in the US market, the company will figure out a way to popularize the printer in South Korea. According to data released by Korea Institute for Health and Social Affairs, tattoos were drawn about 6.5 million times annually as of 2019. However, the act of drawing tattoos by people without a doctor's license is illegal in South Korea. 
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