​SK Telecom develops AI post-production technology for media localization

Kim Joo-heon Reporter() | Posted : April 11, 2022, 12:53 | Updated : April 11, 2022, 13:13

[Courtesy of SK Telecom]

SEOUL -- SK Telecom has developed artificial intelligence-based post-production technology to remove Korean subtitles and speech balloons in video content through collaboration with New ID, a domestic digital content distribution company. The technology will help expand the global distribution of South Korean content.

Post-production is a process of editing films and video content before their release. AI-based post-production technology (AIPP) can remove subtitles, rating guides and copyrighted sound sources. SK Telecom (SKT) said that AIPP would boost exports of K-content by overcoming the limitations of post-production technologies that have required high costs and manual work.

Data released by the Korea Creative Content Agency (KOCCA), a government agency governing cultural content, showed that annual exports of K-content exceeded $10 billion in 2021, up 6.3 percent from a year ago. Squid Game, a Netflix drama series, became one of the most viewed series in the world.

SKT has tied up with NEW ID to develop and commercialize an AIPP automation platform as the global popularity of K-content raised the importance of media localization, which is the process of adapting a product or service from one language to another target language, and from one culture to another in order to reach international audiences. 

The task of delivering content in different languages and other cultural factors becomes harder as globalization transforms into a competitive race. Media localization can be as simple as translating subtitles for a TV show or as complex as creating an entirely new version of a video game for international distribution.

"The commercialization of AIPP will boost exports of excellent domestic entertainment content, which had difficulties in localization due to problems such as Korean subtitles and music copyrights, and  strengthen the competitiveness of K-content," SKT's global media business head Kim Hyuk said in a statement on April 11.

SKT would utilize AI technology to remove Korean subtitles and broadcasters' logos embedded in video content, remove background sound sources without losing voice, and support an upscaling technology to convert low-definition images into high-definition. New ID would export reprocessed domestic content to global markets. 

New ID distributes content to global platforms including Amazon and Discovery Channel. "Based on our cooperation with SKT, we will try to improve the viewing experience of global K-content fans and contribute to the expansion of the domestic media ecosystem," New ID CEO June Park was quoted as saying.
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