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Girl band NewJeans to release dance videos in collaboration with Baby Shark

By Kim Joo-heon Posted : October 6, 2022, 13:04 Updated : October 6, 2022, 13:40

[Courtesy of Pinkfong]

SEOUL -- NewJeans, a rookie girl group formed by a subsidiary label of the agency of K-pop superstar BTS, will collaborate with a South Korean educational entertainment company that created famous characters such as Baby Shark, to release dance content. The five-member group gained attention through its debut song, "Attention," released on August 1.

As part of a project to mesmerize young fans through spectacular dance performances by K-pop idols and dance crews, NewJeans will release various content with Pinkfong Company's characters. "We hope the well-matched collaboration of Pinkfong, Baby Shark and NewJeans, which generated a new K-pop syndrome, will bring great joy to millennials and Gen Z as well as global fandom," an unnamed Pinkfong official said in a statement on October 6.  
 
Pinkfong has collaborated with various artists including CL and Aiki. The company aims to accelerate its market invasion in Japan through collaboration with Nonoka Murakata, a four-year-old Japanese singer who garnered attention for her outstanding performance at a nursery contest. The educational entertainment company is preparing to host a live performance in 2023 in Japan.
 
Baby Shark depicts a story about a family of great white sharks with colorful visuals and a catchy melody. The original version, uploaded in late 2015, made a phenomenal hit worldwide and has tens of versions in many languages. The "Baby Shark Dance" video uploaded in 2016 is now one of the most-watched on YouTube. 

NewJeans was formed by ADOR under command of Min Hee-jin, a former SM Entertainment creative director who has planned concepts for famous girl groups such as Girls' Generation, f(x) and Red Velvet.

NewJeans' debut song entered Billboard's global chart just nine days after its release and the weekly top song USA chart on Spotify, the world's most popular music streaming service, less than 50 days after NewJeans' debut. The girl band has also topped the chart of Melon, a major domestic online music service, with the debut song and the second title song called "Hype Boy."  

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