SEOUL -- LionRocket, an artificial intelligence startup in South Korea, issued ethical guidelines on the use of "VeryMe," the world's first virtual face creator app that allows users to create and use their own unique virtual face based on their real face, to address ethical and legal concerns that may arise from the use of new technologies.
VeryMe, unveiled in September 2022, is the first app in the industry to create a virtual face for ordinary people who want to have a virtual face. Anyone can create a virtual face in just a few seconds by implementing a face-forming function. Photos and videos created with VeryMe can be used on social media accounts. LionRocket prohibits the unauthorized use of other people's facial information.
LionRocket urged users to use their own face and content only and prohibited sexual, violent and illegal content production. "As Veryme is the world's first service, we will do our best to feel responsible for creating an AI content ecosystem and take the lead in creating a healthy virtual face app environment." LionRocke CEO Jeong Seung-hwan said in a statement on November 4.
For strict identification, LionRocket promised to update its inspection engine and email authentication procedures. Users were required to report violent content or sensational content using the face of minors.
The widespread adoption of digital technologies has raised the question of ethics due to the spread of fake photos and videos, or deepfake pornography that uses the faces of celebrities. Deepfake technology creates faces and voices synthesized to mimic a real person, leveraging machine learning and artificial intelligence to manipulate or generate visual and audio content with a high potential to deceive.
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