The Korea Tourism Organization (KTO) said in a statement on February 21 that the recommendation content showcasing some 200 tourist spots was released on its website. The content was created under six different themes -- K-pop, Hallyu (Korean cultural wave) stars, dramas, entertainment shows, and K-content. Viewers can also check filming locations for famous music videos and BTS-related information.
Among 51 tour courses, 14 of them were selected to roll out a guidebook called "Hallyu Wiki." The guidebook scheduled to be published in mid-March will be available in multiple languages such as English, Japanese and Chinese.
Exports of South Korean K-pop albums in 2022 reached $233 million, up 5.6 percent on-year. The most popular album was Proof, a BTS album which was sold more than 3 million copies. The usage of K-pop-related keywords on Twitter significantly increased to more than 6 billion in 2020 from about 5.09 million in 2010. In terms of the usage of K-pop-related keywords on the social media platform, Indonesia ranked first, followed by Thailand.
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