According to data released by Hyundai Motor America, Hyundai Motors sold 57,044 units only in February, up nine percent from a year ago. Hyundai's American office said most sold vehicles include Elantra, Kona, Sonata, and Tucson. Kia, affiliated with Hyundai auto group, sold 60,859 units, up 24 percent from February 2022.
"It's the result of our diverse product lineup, strong marketing efforts that drive showroom traffic and our dealers' attention to elevating the customer experience," Hyundai Motor America CEO Randy Parker said in a statement on March 2.
However, sales of IONIQ 5, an EV released by Hyundai Motor, decreased by 19 percent from a year ago. Sales of EV6, an EV designed by Kia, also significantly declined by 39 percent.
Currently, many South Korean automakers are striving to expand their partnerships with battery material producers in North America to meet the inflation reduction act (IRA) incentive conditions. The IRA only subsidizes EVs using batteries assembled in North America. They must also contain more than a certain percentage of core minerals extracted in the region.
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