BGF Retail said in a statement that the 300th convenience store was open in Mongolia's capital city. The company said the store has more convenient heat-and-eat food packages and desserts than stores in other regions because Ulaanbaatar has more young people familiar with South Korean culture. Without disclosing the sales amount, BFG Retail said Tteokbokki and South Korean-style fried menus were especially popular among Mongolian consumers.
"Before we expanded our market into Mongolia, the idea of convenience store did not really exist in the country," BGF Retail's spokesperson Kim Seong-mo told Aju Daily on March 9. The company, which also currently operates 130 CU stores in Malaysia, aims to run a total of 500 stores by the second half of 2023 outside of South Korea.
In 2019, BGF Retail exported a mobile convenience store that renovated a five-ton truck to Central Express, a retailer in Mongolia. Mobile convenience stores selling beverages, snacks, instant food, and sanitary products are commonly used at festivals and other outdoor gatherings in South Korea.
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