"V is a dancer, musician & art lover who has a solid personality & sense of making choices driven by his own creativity, and with only his own style & elegance," Cartier's vice president Arnaud Carrez said in a statement after appointing the artist for its new campaign. V also posted his two photos taken during a photo shoot for Cartier on Instagram. The Instagram photos garnered some 10.1 million likes less than 24 hours after it was posted.
Global bands have worked with K-pop artists as South Korean pop music is gaining popularity worldwide. Dior has collaborated with BLACKPINK member Jisoo and Sehun, a member of boy group EXO. Blackpink member Jennie has been a brand ambassador for Chanel, a Paris-based luxury fashion house. In May 2023, BTS’ Jimin was selected as the global ambassador of Christian Dior, a France-based high-end luxury fashion brand known as Dior.
V has presented singing skills through his solo songs such as Stigma and Inner Child. He has also released self-composed songs including Blue & Grey and Winter Bear. The artist participated in an original soundtrack for Itaewon Class, a popular South Korean cable TV drama.
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